Developers Get It Right with Growth
January 17, 2023
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The year 2022 now initiates a look back at the milestones achieved by KB Realty Group Philippines, the leading online real estate platform in the country. Since its formal launch in 2014, KB Realty Group has evolved into a trusted platform with over 27 million views and a monthly average of 190,000 property listings.
All roads lead to the platform becoming the one-stop destination for property needs. This is evident in how major real estate developers partnered with KB Realty Group to achieve success in their products and brand strategy.
Top 5 Developers on Lamudi
Customer success fuels KB Realty Group’s propulsion toward growth. For 2022, the following real estate firms engaged more of their client base by using the Lamudi platform.
RLC Residences
RLC Residences, one of the leading real estate companies in the Philippines, renewed its ties with KB Realty Group during a pivotal moment. RLC Residences’ rebranding story and world-class projects in destination estates have reached the platform’s millions of viewers.
RLC Residences finished the year 2022 strong when it bagged multiple industry awards. The developer is widely recognized for its continuing efforts in integrating digital solutions into multiple projects.
Avida Land Corporation
It was 4Q 2020 when Avida Land Corporation and KB Realty Group teamed up to tap a wider audience. Since then, the platform has been a tool for aspiring Avida unit owners to find their dream property. A wide range of Avida offerings also awaits Overseas Filipino Workers (OFWs), which is among the developer’s strongest markets.
With KB Realty Group, Avida Land Corporation successfully released condo tours and hosted a networking event to further increase its market reach and strengthen ties with brokers.
AboitizLand
AboitizLand has long recognized the importance of digitalization in business success, hence its use of KB Realty Group services. Over the years, both companies worked innovatively to lead Filipinos to better-built homes. AboitizLand’s sustainable and future-ready communities are easily accessible on the platform.
Further, the real estate player has started its contactless homebuying service through its Vecino App. Construction-wise, AboitizLand now uses Danish precast technology, which promises durable concrete with premium thermal insulation. Its award-winning Seafront Residences project in Batangas uses this technology.
PRO-FRIENDS (Lancaster New City)
PRO-FRIENDS, the developer behind one of the notable townships in Cavite, is also a forward-thinking client of KB Realty Group. The developer uses the platform to connect with upgrading families searching for Cavite homes.
In 2022, Famtech Properties, the joint venture company of PRO-FRIENDS and PH1 World Developers, also partnered with Lamudi to promote its safety-focused community in Cavite.
Filinvest Land, Inc.
A well-established developer for over 60 years, Filinvest Land Inc. reportedly reached Php 4.31 billion in revenues and other income for 1Q 2022 alone. Although its overall income declined by 33% in the same year, the developer already started seeing a 15% increase in reservation sales after launching new residential projects in Rizal, Bulacan, and Camarines Sur.
Filinvest Land, Inc. also plans to improve its online and digital platforms to reach out to more OFW markets abroad. Filinvest offerings—both for personal use and investment purposes—are listed on the Lamudi platform for added brand visibility.
The Most Sought-After on KB Realty Group
In terms of property location, Quezon City emerged as the most popular among property seekers on KB Realty Group. It remains the top property hotspot based on page views and leads. Meanwhile, the most searched property type is house, partly because it’s also the most uploaded property type on the platform.
Current and future clients of Lamudi can take advantage of these insights, as well as the data points available on the platform’s quarterly trend reports. Through these, KB Realty Group provides a means to uncover emerging trends and unlock new opportunities in the market.
In 2022, the platform featured a combination of for-sale properties, for-rent units, and new developments. Banks, private individuals, and thousands of brokers have also trusted KB Realty Group when it comes to generating leads and closing deals.
For KB Realty Group and its clients, 2022 was just the prelude to achieving new heights.
