{"id":29544,"date":"2025-11-10T16:00:01","date_gmt":"2025-11-10T07:00:01","guid":{"rendered":"https:\/\/kb-realty.com\/?p=29544"},"modified":"2025-11-10T16:00:04","modified_gmt":"2025-11-10T07:00:04","slug":"rise-of-the-young-property-seeker-segment","status":"publish","type":"post","link":"https:\/\/kb-realty.com\/en\/rise-of-the-young-property-seeker-segment\/","title":{"rendered":"Rise of the Young Property Seeker Segment"},"content":{"rendered":"

October 11, 2022<\/p>\n\n\n\n

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In 2Q 2022<\/a>, property seekers aged below 35 contributed to roughly half of all pageviews on KB Realty Group’s real estate listings. Real estate industry experts attribute the generation\u2019s increasing presence in the property market to easy access to information from a young age and their entrepreneurial mindsets.\u00a0<\/p>\n\n\n\n

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New Attitudes Toward Investment<\/h2>\n\n\n\n

Millennials and Gen Z have different approaches towards saving and investing that may enable them to make sound purchases such as real estate at a young age. Equipped with exposure to global trends, millennials know what they want when making a purchase and are willing to \u201cput a premium on exclusive items,\u201d according to a McKinsey<\/a> report. <\/p>\n\n\n\n

\u201cMillennials are more global\u2026 they are intelligent and do their research; they always look at amenities,\u201d said panelist Gie Garcia, Managing Director of Property Management at NEO, during the\u00a0Residential and Office Trends Reshaping the Market\u00a0<\/em>panel at\u00a0KB Realty Group\u2019s The Outlook 2022: Philippine Real Estate Conference\u00a0last August.\u00a0<\/p>\n\n\n\n

\u201cYounger seekers are more self aware,\u201d added panelist Val Soliven, Rockwell Land Chief Revenue Officer. \u201cThose in real estate in their 20s to 30s are more educated, more enterprising \u2014 they have both a corporate job and side hustle,\u201d said Soliven. <\/p>\n\n\n\n

Growing up in a digitized economy and starting their adult lives amid an economic recession, Gen Zers have a more practical approach towards investment and leverage tech and online platforms to earn and invest.<\/p>\n\n\n\n

Seeing the value in intangible assets, Forbes<\/a> reported that younger property seekers are more open to cryptocurrency and new financial instruments compared to previous generations. Gen Z are more bullish on putting money in non-fungible tokens, crowdfunding technology, and other emerging financial structures in order to make a profit.<\/p>\n\n\n\n

Enabling Market for Young Property Seekers<\/h2>\n\n\n\n

Changes in\u00a0work and lifestyle trends<\/a>\u00a0during the pandemic have influenced the way younger people spend and invest. Throughout the pandemic, KB Realty Group saw activity from younger property seekers increase. \u201c[With an] increase in disposable income and [being] unable to spend on leisure, they are looking for new ways to spend their money,\u201d\u00a0 said Lamudi\u2019s Associate Director for Corporate Accounts Mark Bailey during the conference.<\/p>\n\n\n\n

This is further enabled by an increasing openness to remote work.\u00a0Working remotely<\/a>\u00a0allows employees to save on gas and commute expenses, as well as opt to live in locations more affordable than neighborhoods near the office.\u00a0<\/p>\n\n\n\n

In an article by Nasdaq<\/a>, proptech CEO Shri Ganeshram mentioned that \u201cmany Gen Zers were part of remote-first workplaces, allowing them to afford real estate earlier in their career.\u201d <\/p>\n\n\n\n

During the pandemic, several young adults also moved back to their hometowns following the closure of schools and hospitals and may have been fortunate enough to depend on their parents for housing and utilities.<\/p>\n\n\n\n

The emergence of real estate investment trusts (REITs<\/a>) in the country over the last few years have also made entry to property investment more accessible to all. Through REITs, younger people are able to invest in real estate with a few years of accumulated experience and income, or even as students.<\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

October 11, 2022 In 2Q 2022, property seekers aged below 35 contributed to roughly half of all pageviews on KB Realty Group’s real estate listings. Real estate industry experts attribute the generation\u2019s increasing presence in the property market to easy access to information from a young age and their entrepreneurial mindsets.\u00a0 New Attitudes Toward Investment Millennials and Gen Z have different approaches towards saving …<\/p>","protected":false},"author":5,"featured_media":29554,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[171],"tags":[189,214,191,186,188,190,185,187,177,30],"class_list":["post-29544","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trend-reports","tag-alabang","tag-cavite","tag-house-for-rent","tag-makati","tag-muntinlupa","tag-paranaque","tag-pasay","tag-real-estate","tag-sale","tag-selling-your-home"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/kb-realty.com\/en\/wp-json\/wp\/v2\/posts\/29544","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kb-realty.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kb-realty.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kb-realty.com\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/kb-realty.com\/en\/wp-json\/wp\/v2\/comments?post=29544"}],"version-history":[{"count":1,"href":"https:\/\/kb-realty.com\/en\/wp-json\/wp\/v2\/posts\/29544\/revisions"}],"predecessor-version":[{"id":29569,"href":"https:\/\/kb-realty.com\/en\/wp-json\/wp\/v2\/posts\/29544\/revisions\/29569"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kb-realty.com\/en\/wp-json\/wp\/v2\/media\/29554"}],"wp:attachment":[{"href":"https:\/\/kb-realty.com\/en\/wp-json\/wp\/v2\/media?parent=29544"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kb-realty.com\/en\/wp-json\/wp\/v2\/categories?post=29544"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kb-realty.com\/en\/wp-json\/wp\/v2\/tags?post=29544"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}