3Q2024 Property Search Trends Reveal KB Realty Group’s Emerging Hotspots in Tacloban and the Greater Manila Area
KB Realty Group data shows that growing families and upsizers are the top buyer audience on the platform in 3Q2024. They are concentrated on properties within the lower mid-cost to upper mid-cost range. Meanwhile, investors gravitated towards the luxury segment for high-yield investment properties.
That said, we can dive deeper into buyer insights by taking a look at the listing-to-lead ratio of emerging real estate markets in the third quarter of the year. A higher ratio means more inquiries per unique listing.
Dive into KB Realty Group property search trends that reveal emerging hotspots in the Philippines.
Tacloban and Greater Manila Area: Emerging Market Demand Puts These Cities on the Radar of Home Buyers
In this graph, the top five emerging hotspots are ranked based on the 3Q2024 listing-to-lead ratio:
“Property seeker data shows a relevant interest in Tacloban City in the Visayas region,” according to KB Realty Group Philippines CEO Michael Raquiza. “This is a strong indicator of real estate demand growth as well as the diversification of available assets for sale nationwide — reaffirming what we have observed during the KB Realty Group Property Fair in Cebu last August,” he added. The recently concluded property expo highlighted the vibrant property scene in the Visayas, hinting at the future of Philippine real estate.
Marikina and Valenzuela have a higher demand than available listings. The greener and relatively less congested spaces in these emerging hotspots, along with the commercial presence of factories and warehouses, make them attractive to property investors. Similar trends can be observed in other key regional areas across the country, namely, Tanay, Rizal and Bocaue, Bulacan.
CALABARZON and Pampanga: Investors Have Their Eyes on These Emerging Real Estate Hotspots
Property investors have their eyes on Calamba, Laguna and Angeles, Pampanga. These cities are building a reputation for economic development — Calamba for its proximity to industrial parks and Angeles City for its proximity to Clark Freeport Zone. Both areas have a growing number of developments catering to various market segments, from affordable housing to luxury condos.
“We’re seeing property developers cater to broader market segments outside Metro Manila. Combine this with expanding infrastructure for greater accessibility, like public roads and transport options. It’s no surprise that investors and professionals who work or do business in NCR have a sustained interest in these emerging hotspots,” said Raquiza.
KB Realty Group property search trends show a sustained demand for residential and commercial real estate in Calamba and Antipolo City in CALABARZON and Angeles City in Pampanga. These emerging hotspots offer more affordable options than NCR real estate.
Calamba, Laguna is a standout in the rapidly developing Southern Luzon corridor. With industrial parks like Light Industry & Science Park and infrastructure projects like the South Luzon Expressway connecting to Metro Manila, Calamba appeals to those who work in industrial zones. Investors are also interested in commercial properties in the area because of the accessibility and economic progress.
On the other side of the CALABARZON region, Antipolo City is gaining interest among residential property buyers who want a balance between nature and urban living. Its cooler climate and proximity to Metro Manila make it ideal for first-time homebuyers and working professionals.
A bit further north is Angeles City, Pampanga — another attractive option for families looking to relocate just outside Metro Manila. Property investors and business owners will also find lucrative commercial opportunities here. The city is close to clark International Airport and Clark Freeport Zone.
Infrastructure projects, such as the North and South Luzon Expressways, also contribute to the robust property demand in these hotspots in the Greater Manila Area.
Makati, Cebu, and Davao: What the Property Demand Looks Like in Established Key Regional Areas
During 3Q2024, first-time homebuyers inquired the most about Makati, Mandaluyong, and Quezon City. Makati, in particular, saw a spike in both supply and demand within the same timeframe.
Established cities in Metro Manila have modern infrastructure and a range of residential and commercial property options that cater to all market segments. There remains a sustained real estate demand, from affordable housing options as starter homes to luxury condos as investment assets.
Here is a rundown of key trends in established real estate hotspots in the Philippines:
- Makati remains a top location for inquiries about luxury condos, upscale residential properties, corporate offices, and prime commercial real estate.
- Given BGC’s status as a global business and lifestyle hub, high-income investors and home buyers are exploring Taguig’s luxury properties.
- Cebu City and Davao City have a sustained demand for residential and commercial real estate, attracting both local and international investors.
- Cebu City is a major urban center in the Visayas with the added appeal of local tourism, attracting the attention of property investors and growing families.
- Davao City in Davao del Sur, Mindanao features large-scale residential and commercial developments. Its growing economy contributes to a steady rise in local property interest.
Notably, the lower mid-cost and affordable housing segments in suburban and provincial areas dominate search trends. They have the highest volume of inquiries among property buyers. That said, luxury properties maintain significant interest outside NCR but are in higher demand in prime locations in Metro Manila, like Makati and Bonifacio Global City in Taguig, and other established hotspots nationwide.
Look Out for More Key Trends with KB Realty Group
As the year draws to a close, KB Realty Group has gathered more property search datasets to observe and draw projections from. Stay tuned for more emerging trends and read our latest trend reports for free.
